A better AI brief starts with the job
A reusable five-part brief that makes draft outputs easier to judge and revise.
Read the guide : A better AI brief starts with the jobThe reading room
A useful idea is a good place to start.
Practical guides for the decisions and small improvements that keep a business moving.
8 guides
A website brief you can write before lunch
Six questions that help a designer understand the job, without a twenty-page specification.
Read the guide : A website brief you can write before lunchChoose an AI task small enough to check
Start with a repeatable task, a clear example and a human review you can actually carry out.
Read the guide : Choose an AI task small enough to checkDo you need a new website, or a better next step?
A practical way to separate a website problem from a visibility, offer or follow-up problem.
Read the guide : Do you need a new website, or a better next step?Does your landing page keep the promise your ad makes?
A simple message-match review, from the search someone makes to the enquiry they send.
Read the guide : Does your landing page keep the promise your ad makes?Five questions for a calmer weekly marketing review
A short review that connects activity to enquiries and decisions, without a wall of dashboards.
Read the guide : Five questions for a calmer weekly marketing reviewThe now, next, later plan for a busy business
A one-page way to decide what deserves your attention, what can wait and what you can stop doing.
Read the guide : The now, next, later plan for a busy businessWhere do good enquiries get lost?
Trace one enquiry from the first message to the next agreed step, then fix the gaps you can see.
Read the guide : Where do good enquiries get lost?